{"title":"ALIVE:LAB","description":"\u003cp data-start=\"0\" data-end=\"372\"\u003eALIVE:LAB is a South Korean skincare brand dedicated to creating gentle, effective solutions for sensitive and acne-prone skin, with a strong focus on achieving a clear, healthy “glass skin” complexion. The brand emphasizes simplicity, skin compatibility and targeted care, making it especially popular among those dealing with irritation, breakouts and imbalance.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"727\"\u003eAt the core of ALIVE:LAB’s philosophy is the use of natural, skin-friendly ingredients that help calm inflammation and support the skin’s natural healing process. Ingredients such as centella asiatica, botanical extracts and soothing actives are commonly featured to reduce redness, strengthen the skin barrier and maintain overall skin balance.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"1026\"\u003eThe brand is particularly known for its targeted treatment approach, focusing on solving specific skin concerns rather than offering overly complex routines. Its products are designed to address issues like acne, sensitivity, excess oil and scalp health in a straightforward and effective way.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1442\"\u003eALIVE:LAB has gained recognition for several standout products, including the Centella Dressing Powder, a cult-favorite spot treatment that helps calm breakouts and reduce redness, as well as the Cotton Candy Balls, which provide gentle exfoliation and pore care. The brand also extends beyond facial skincare with products like O2 Scalp Care, reflecting its holistic approach to skin and scalp health.\u003c\/p\u003e\n\u003cp data-start=\"1444\" data-end=\"1620\"\u003eWith its minimalist formulations and focus on calming care, ALIVE:LAB is especially suited for those with reactive or troubled skin looking for reliable, no-fuss solutions.\u003c\/p\u003e\n\u003cp data-start=\"1622\" data-end=\"1821\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOverall, ALIVE:LAB stands out as a brand that prioritizes soothing, targeted care and natural ingredients, helping users achieve clearer, calmer and more balanced skin with a fresh, healthy glow.\u003c\/p\u003e","products":[{"product_id":"o2-scalp-water-shampoo","title":"O2 Scalp Water Shampoo","description":"\u003cp data-start=\"0\" data-end=\"363\"\u003eALIVE:LAB’s O2 Scalp Water Shampoo is a gentle, scalp-focused shampoo designed to cleanse thoroughly while strengthening and moisturizing a sensitive or troubled scalp. Formulated with 17.5% Jeju oxygenated water, this shampoo helps refresh and purify the scalp environment, making it ideal for those experiencing dryness, sensitivity, or scalp imbalance.\u003c\/p\u003e\n\u003cp data-start=\"365\" data-end=\"756\"\u003eThe lightweight, watery formula has a low-viscosity texture that spreads easily and rinses clean without leaving residue behind. This innovative texture helps minimize irritation during washing while still delivering effective cleansing power to remove impurities, excess oil, and buildup from both the scalp and hair. As a result, hair is left feeling clean, light, and naturally shiny.\u003c\/p\u003e\n\u003cp data-start=\"758\" data-end=\"1133\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eTo support scalp comfort, the formula is enriched with glycerin for hydration and centella asiatica extract to help soothe and calm sensitive skin. Suitable for daily use, ALIVE:LAB O2 Scalp Water Shampoo is especially recommended for sensitive scalps, as well as dyed or heat-damaged hair, helping maintain a healthy-looking scalp and refreshed, glossy hair.\u003c\/p\u003e","brand":"ALIVE:LAB","offers":[{"title":"Default Title","offer_id":49611957436752,"sku":"8809083975166","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/K-Beauty_Store_Giftcard-207.png?v=1736779577"}],"url":"https:\/\/kbeautystore.nl\/en\/collections\/alive-lab.oembed","provider":"K-Beauty Store","version":"1.0","type":"link"}