{"title":"beplain","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a14f41-57b4-8329-8734-888262cbea5e-27\" data-testid=\"conversation-turn-784\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"e1f84d30-ebc6-45aa-bc2a-d8786244ee0f\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"344\"\u003eBeplain is a South Korean clean beauty brand founded in 2018, dedicated to creating simple, stress-free and sustainable skincare that prioritizes both skin health and environmental responsibility. The brand is built around the idea of “being plain,” focusing on honest ingredients, transparent formulations and gentle effectiveness.\u003c\/p\u003e\n\u003cp data-start=\"346\" data-end=\"708\"\u003eAt the core of Beplain’s philosophy is a minimalist approach to skincare, avoiding unnecessary additives and focusing only on ingredients that truly benefit the skin. This makes the brand especially suitable for sensitive, reactive or easily irritated skin, as its formulas are designed to reduce the risk of irritation while delivering reliable results.\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"997\"\u003eBeplain is known for its use of plant-based, skin-friendly ingredients, with standout components like mung bean extract, which helps cleanse, soothe and refine skin texture. Other botanical ingredients are carefully selected for their calming, hydrating and balancing properties.\u003c\/p\u003e\n\u003cp data-start=\"999\" data-end=\"1280\"\u003eThe brand strongly emphasizes clean and safe formulations, with many products being cruelty-free, alcohol-free and fragrance-free, ensuring gentle care for everyday use. This commitment makes Beplain a trusted choice for those seeking uncomplicated, skin-friendly routines.\u003c\/p\u003e\n\u003cp data-start=\"1282\" data-end=\"1489\"\u003eSustainability is a key part of Beplain’s identity. The brand uses eco-friendly packaging materials and recyclable components, aiming to reduce environmental impact while promoting conscious consumption.\u003c\/p\u003e\n\u003cp data-start=\"1491\" data-end=\"1706\"\u003eBeplain offers a curated range of products including cleansers, toners, serums and moisturizers, all designed to work together to maintain hydration, strengthen the skin barrier and improve overall skin balance.\u003c\/p\u003e\n\u003cp data-start=\"1708\" data-end=\"1895\"\u003eWith its focus on simplicity, transparency and sustainability, Beplain has gained a loyal following among consumers who value both effective skincare and responsible beauty practices.\u003c\/p\u003e\n\u003cp data-start=\"1897\" data-end=\"2103\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOverall, Beplain stands out as a brand that delivers gentle, reliable and eco-conscious skincare, helping users achieve calm, balanced and healthy-looking skin through a minimalist and mindful approach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","products":[{"product_id":"mung-bean-ph-balanced-cleansing-foam","title":"Mung Bean pH-Balanced Cleansing Foam","description":"\u003cp data-start=\"165\" data-end=\"689\"\u003ebeplain’s Mung Bean pH-Balanced Cleansing Foam is a gentle, skin-friendly cleanser designed to remove makeup, sunscreen, and impurities without stripping essential moisture. Formulated with mung bean extract, a traditional Korean cleansing ingredient, along with soft, baked mung bean powder, this cleanser helps purify pores and smooth the skin’s texture. Green tea extract further enhances the formula with antioxidant protection and soothing benefits, making it ideal for calming stressed or irritated skin.\u003c\/p\u003e\n\u003cp data-start=\"691\" data-end=\"1158\"\u003eThe sub-acidic, pH-balanced formula supports the skin’s natural barrier while effectively cleansing, ensuring the complexion feels fresh and clean rather than tight or dry. Additional soothing ingredients like Centella asiatica (cica) and turmeric extract help reduce redness and provide extra comfort during cleansing. To maintain hydration, the cleanser includes glycerin and ceramide NP, which help lock in moisture and strengthen the skin barrier.\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1397\"\u003eClinically tested for irritation and suitable for all skin types, including sensitive skin, this lightweight foam ensures a thorough yet gentle cleanse that leaves the skin soft, balanced, and ready for the next steps in your routine.\u003c\/p\u003e","brand":"beplain","offers":[{"title":"80ml","offer_id":49612110332240,"sku":"8809623940050","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"20ml","offer_id":49612110365008,"sku":"8809623940180","price":7.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/K-Beauty_Store_Giftcard-122.png?v=1728328949"},{"product_id":"mung-bean-cleansing-oil","title":"Mung Bean Cleansing Oil","description":"\u003cp data-start=\"0\" data-end=\"493\"\u003ebeplain’s Mung Bean Cleansing Oil is a gentle, lightweight first-step cleanser designed to effectively dissolve makeup, sunscreen, dirt, and excess sebum without leaving behind a greasy or heavy residue. The silky oil texture spreads easily across the skin and emulsifies beautifully with water, allowing impurities to be rinsed away cleanly while keeping the skin feeling comfortable and refreshed. It’s ideal for daily use, even for those who prefer a cleanser that feels light yet thorough.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"982\"\u003eFormulated with mung bean extract, this cleansing oil helps hydrate the skin while cleansing, leaving it soft and smooth rather than tight or dry. Mung beans have long been valued for their soothing and skin-conditioning properties, making this formula especially suitable for sensitive or easily irritated skin. The mild, non-irritating formula has completed skin irritation testing and is completely vegan, excluding all animal-derived ingredients for a more conscious skincare choice.\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1447\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis cleansing oil works particularly well for removing excess oil and buildup, as its melt-on-contact texture helps lift sebum from pores without harsh rubbing. After use, skin feels clean, balanced, and lightly hydrated, perfectly prepped for your second cleanse or the rest of your skincare routine. Packaged in upgraded eco-friendly packaging, beplain’s Mung Bean Cleansing Oil combines effective cleansing, skin comfort, and sustainability in one simple step.\u003c\/p\u003e","brand":"beplain","offers":[{"title":"200ml","offer_id":49612126093648,"sku":"8809623940678","price":24.0,"currency_code":"EUR","in_stock":false},{"title":"50ml","offer_id":49612126126416,"sku":"8809623941521","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/K-Beauty_Store_Giftcard-123.png?v=1728329215"},{"product_id":"mung-bean-milk-peeling-gel","title":"Mung Bean Milk Peeling Gel","description":"\u003cp data-start=\"0\" data-end=\"364\"\u003eBeplain’s Mung Bean Milk Peeling Gel is a gentle exfoliating treatment designed to slough away dead skin cells and impurities for a smoother, brighter complexion. Formulated with four types of peeling polymers, it effectively refines different sizes and types of buildup on the skin’s surface without causing irritation, making it suitable even for sensitive skin.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"706\"\u003eInfused with mung bean soy milk, which is rich in protein, the formula helps maintain moisture levels even after exfoliation while supporting a healthy skin barrier. This nourishing touch ensures that skin feels soft and hydrated rather than tight or dry, and the peeling gel can be used on both dry and wet skin for quick, convenient care.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"1015\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith a skin-friendly pH level and a dermatologically tested zero-irritation formula, it offers comfortable exfoliation that enhances overall texture and radiance. After just one use, makeup longevity has been shown to improve by 184%, helping create a smoother base for longer-lasting, flawless application.\u003c\/p\u003e","brand":"beplain","offers":[{"title":"Default Title","offer_id":52007835337040,"sku":"8809623942214","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/16._Product_afbeeldingen_vierkant-18.png?v=1757587343"},{"product_id":"mung-bean-ph-balanced-facial-cleansing-wipes","title":"Mung Bean pH-balanced Facial Cleansing Wipes","description":"\u003cp data-start=\"110\" data-end=\"472\"\u003ebeplain Mung Bean pH Balanced Facial Cleansing Wipes are convenient cleansing tissues designed to gently remove waterproof makeup, impurities and excess sebum while maintaining the skin’s natural balance. Formulated with a low acidity formula and infused with Mung Bean Extract, the wipes help cleanse the skin thoroughly without causing dryness or irritation.\u003c\/p\u003e\n\u003cp data-start=\"474\" data-end=\"763\"\u003eGreen Tea Extract provides soothing and hydrating care, helping calm sensitive skin while leaving the complexion feeling fresh, soft and comfortable after cleansing. The lightweight and compact packaging makes these wipes perfect for travel, daily touch ups or quick cleansing on the go.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1032\"\u003eMade with eco friendly tissue material, the wipes offer a gentle cleansing experience while supporting a more sustainable skincare routine. Dermatologically tested for skin irritation and microbiological safety, they are suitable for daily use even on sensitive skin.\u003c\/p\u003e","brand":"beplain","offers":[{"title":"Default Title","offer_id":52976452731216,"sku":"8809623940272","price":7.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/1_72e8c72a-02e0-4689-98e6-b139f15b5a28.png?v=1779090036"}],"url":"https:\/\/kbeautystore.nl\/en\/collections\/be-plain.oembed","provider":"K-Beauty Store","version":"1.0","type":"link"}