{"title":"Beauty of Joseon","description":"\u003cp data-start=\"0\" data-end=\"335\"\u003eBeauty of Joseon is a widely loved South Korean skincare brand that combines the wisdom of traditional Hanbang (Korean herbal medicine) with modern, science-backed formulations. Inspired by the beauty secrets of the Joseon Dynasty, the brand focuses on creating gentle yet effective products that promote healthy, radiant skin.\u003c\/p\u003e\n\u003cp data-start=\"337\" data-end=\"636\"\u003eAt the core of the brand’s philosophy is the idea of timeless beauty through nourishment and balance. Rather than relying on harsh or overly aggressive treatments, Beauty of Joseon emphasizes hydration, brightening and skin barrier care, helping the skin maintain its natural glow over time.\u003c\/p\u003e\n\u003cp data-start=\"638\" data-end=\"993\"\u003eThe brand is known for incorporating heritage ingredients such as ginseng, rice water and propolis, which have been used for centuries in Korean skincare traditions. These ingredients are carefully blended with modern actives to enhance their effectiveness, delivering benefits such as improved elasticity, brighter skin tone and deep nourishment.\u003c\/p\u003e\n\u003cp data-start=\"995\" data-end=\"1275\"\u003eBeauty of Joseon prioritizes gentle, skin-friendly formulations, making its products suitable for all skin types, especially sensitive and reactive skin. Its minimalist approach avoids unnecessary irritants while focusing on ingredients that support long-term skin health.\u003c\/p\u003e\n\u003cp data-start=\"1277\" data-end=\"1503\"\u003eThe product range includes cleansers, toners, serums, creams and sunscreens, many of which have gained global popularity for their ability to deliver visible results while remaining lightweight and comfortable on the skin.\u003c\/p\u003e\n\u003cp data-start=\"1505\" data-end=\"1660\"\u003eWith its elegant, heritage-inspired packaging and thoughtful formulations, the brand offers a unique blend of tradition and modern skincare innovation.\u003c\/p\u003e\n\u003cp data-start=\"1662\" data-end=\"1885\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOverall, Beauty of Joseon stands out as a brand that celebrates natural beauty, cultural heritage and gentle care, helping users achieve a clear, luminous and balanced complexion through a refined and holistic approach.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-glow-serum-30ml","title":"Glow Serum","description":"\u003cp data-start=\"131\" data-end=\"753\"\u003eBeauty of Joseon’s Glow Serum is a radiance-boosting treatment designed to bring life back to dull or troubled skin. Formulated with 60% propolis extract and 2% niacinamide, this serum delivers a powerful combination of soothing, brightening, and skin-balancing benefits. Propolis, famous for its anti-inflammatory and antibacterial properties, helps calm active breakouts, reduce redness, and support a healthier skin barrier. Niacinamide works alongside it to regulate excess sebum, refine the appearance of pores, and fade uneven pigmentation, giving the complexion a clearer and more even-toned look over time.\u003c\/p\u003e\n\u003cp data-start=\"755\" data-end=\"1243\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDespite its rich, honey-like texture, the serum absorbs quickly and leaves the skin deeply hydrated with a dewy, non-sticky finish. Made exclusively with EWG Green Grade ingredients, the formula is gentle enough for sensitive skin while still offering visible results. Ideal for anyone seeking a glow-enhancing serum that soothes blemish-prone skin, restores moisture, and promotes a brighter, smoother complexion, this product has become a modern K-beauty staple for good reason.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":43213244662013,"sku":"8809657114960","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/image_ab5190d5-b78e-4513-b09c-548ec3e906d3.jpg?v=1653054734"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Ginseng Essence Water","description":"\u003cp data-start=\"133\" data-end=\"872\"\u003eBeauty of Joseon’s Ginseng Essence Water is a deeply hydrating, revitalizing toner rooted in traditional Korean herbal medicine. Formulated with an impressive 80% ginseng root water along with a unique ginseng complex, this essence works to replenish moisture, energize tired skin, and support a healthier, more resilient complexion. Ginseng is known for its antioxidant-rich, circulation-boosting properties, helping to improve skin vitality and reduce signs of dryness and fatigue.\u003c\/p\u003e\n\u003cp data-start=\"133\" data-end=\"872\"\u003eTo further enhance its benefits, the formula includes 2% niacinamide to regulate sebum production and refine overall tone, as well as 0.04% adenosine, a functional ingredient that helps smooth the look of fine lines and improve elasticity.\u003c\/p\u003e\n\u003cp data-start=\"874\" data-end=\"1217\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDespite its potent ingredients, the essence maintains a gentle, water-light texture that absorbs quickly and is suitable even for sensitive skin types. With consistent use, it helps the skin appear plumper, smoother, and more youthful, delivering a soft, revitalized glow that reflects the timeless elegance of Korean herbal skincare tradition.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"150ml","offer_id":43213242892541,"sku":"8809738310960","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/image_a28d0de6-0154-4ee0-91bd-4d119ef0e788.jpg?v=1653054587"},{"product_id":"beauty-of-joseon-revive-serum","title":"Revive Repair Serum","description":"\u003cp data-start=\"135\" data-end=\"788\"\u003eBeauty of Joseon’s Revive Repair Serum is a rejuvenating treatment designed to restore vitality to tired or damaged skin. This upgraded formula is enriched with 63% ginseng root water, a traditional Korean herbal ingredient known for its anti-aging, energizing, and circulation-boosting properties. It works alongside 3% snail mucin, which helps repair the skin barrier, fade post-acne marks, and improve elasticity by delivering deep hydration and nourishment.\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"788\"\u003eDespite its potent ingredients, the serum maintains a lightweight, fast-absorbing texture that layers comfortably without stickiness, making it suitable for both morning and evening use.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1301\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith consistent application, the Revive Serum helps soften the appearance of wrinkles, improve skin firmness, and prevent dullness and pigmentation, revealing clearer, more youthful-looking skin over time. Formulated exclusively with EWG Green Grade ingredients, it offers a gentle yet effective solution for those seeking anti-aging benefits without irritation. This serum is perfect for anyone wanting to revive their complexion with a blend of traditional herbal care and modern skin-repairing technology.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":43232678838525,"sku":"8809738316139","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/image_d6f397ce-8639-4501-b0f5-b3cd486ca41c.jpg?v=1653055133"},{"product_id":"beauty-of-joseon-relief-sun-50ml","title":"Relief Sun: Rice + Probiotics","description":"\u003cp data-start=\"143\" data-end=\"804\"\u003eBeauty of Joseon’s Relief Sun is a lightweight, moisturizing organic sunscreen that provides reliable broad-spectrum SPF 50+ PA++++ protection against both UVA and UVB rays. Its silky cream texture absorbs effortlessly into the skin, leaving no white cast and no greasy or heavy feeling, making it an ideal everyday sunscreen for all skin tones.\u003c\/p\u003e\n\u003cp data-start=\"143\" data-end=\"804\"\u003eFormulated with niacinamide, it helps brighten the complexion and promote a healthy, natural glow. The sunscreen is also enriched with 30% rice extract and grain-derived probiotics, which nourish the skin barrier, replenish moisture, and keep the complexion soft, supple, and hydrated throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"806\" data-end=\"1289\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eTested and verified by independent labs in both South Korea and Spain, Relief Sun delivers high-performing UV protection while maintaining a gentle, soothing formula suitable for sensitive skin. Free from oxybenzone, octinoxate, and animal-derived ingredients, it aligns with clean beauty preferences and EWG-certified standards. With its quick-absorbing, non-sticky finish, this sunscreen feels more like a hydrating moisturizer, making daily sun protection effortless and enjoyable.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"50ml","offer_id":43232672907517,"sku":"8809782555508","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/image_ad3f4786-f564-4348-95f3-87afa12fcfbf.jpg?v=1653054899"},{"product_id":"beauty-of-joseon-dynasty-cream","title":"Dynasty Cream","description":"\u003cp data-start=\"136\" data-end=\"887\"\u003eBeauty of Joseon’s iconic Dynasty Cream is a rich, deeply hydrating moisturizer crafted to revive the skin with dewy, long-lasting radiance. Rooted in traditional Korean herbal skincare, the formula features nourishing ingredients such as ginseng root water, rice bran water, honey extract, and safflower oil, all working together to moisturize, brighten, and soften the complexion. These heritage ingredients help smooth rough texture, restore vitality, and improve overall skin tone. The cream is further boosted with modern hydrators like niacinamide, squalane, hyaluronic acid, and ceramides, which strengthen the skin’s moisture barrier, lock in hydration, and support a healthier, more resilient complexion.\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1363\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhile the texture is rich and luxurious, it absorbs beautifully without heaviness, making it suitable for both day and night use. With consistent use, the Dynasty Cream helps improve elasticity, diminish the look of fine lines, and leave the skin glowing from within. Infused with ginseng and orchid extracts, it delivers a refined blend of anti-aging, brightening, and moisturizing benefits, making it a beloved staple for achieving smooth, supple, well-nourished skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"50ml","offer_id":43213096616189,"sku":"8809525249565","price":21.0,"currency_code":"EUR","in_stock":true},{"title":"100ml","offer_id":51338907287888,"sku":"8809954941498","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/69BD41C4-8136-41E6-B77D-25CAF279DC1A.jpg?v=1654524580"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel","title":"Apricot Blossom Peeling Gel","description":"\u003cp data-start=\"149\" data-end=\"935\"\u003eBeauty of Joseon’s Apricot Blossom Peeling Gel is a renewed and upgraded version of their beloved Apricot Peeling Gel, offering an even softer and more refined exfoliating experience. This gentle gommage-type exfoliator uses plant-derived cellulose to lightly roll away dead skin cells, excess sebum, and impurities without scratching or irritating the skin, making it ideal for sensitive or easily reactive skin types.\u003c\/p\u003e\n\u003cp data-start=\"149\" data-end=\"935\"\u003eThe formula is infused with 19% plum flower water, a traditional ingredient known for its purifying and hydrating benefits, helping the skin feel refreshed, smooth, and comfortably moisturized after each use. As it lifts away buildup, the gel helps brighten the complexion, promote more even texture, and support clearer, more youthful-looking skin over time.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1379\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFree from PEGs, silicones, parabens, essential oils, phenoxyethanol, artificial fragrances, and artificial colorants, this clean, non-irritating formula focuses on delivering effective exfoliation without compromising the skin barrier. Its soft, moisturizing texture makes it an excellent choice for those who want a mild physical exfoliator that leaves the skin glowing, supple, and perfectly prepped for the next steps in their routine.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":43212742557949,"sku":"8809738312872","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/0BA9D87A-0975-4F2B-AADC-73291A5B9E2A.jpg?v=1655733350"},{"product_id":"beauty-of-joseon-centella-asiatica-calming-mask","title":"Centella Asiatica Calming Mask","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBeauty of Joseon’s Centella Asiatica Calming Mask is a gentle, hydrating sheet mask designed to comfort sensitive and irritated skin. Infused with \u003c\/span\u003e15% centella asiatica extract, it delivers powerful soothing benefits that help calm redness and strengthen the skin barrier. The formula is further enriched with three types of hyaluronic acid\u003cspan\u003e, providing deep, layered hydration that leaves the skin feeling refreshed, plump, and well-moisturized. Suitable for all skin types, especially those prone to sensitivity or dryness, this mask offers a quick yet effective way to restore balance and replenish moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSuitable to use for all skin types.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"1 mask","offer_id":43212752060669,"sku":"8809525246014","price":2.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/3A7288DA-7B47-44DE-B88A-0EB852D31859.jpg?v=1657272102"},{"product_id":"calming-serum","title":"Calming Serum: Green Tea + Panthenol","description":"\u003cp data-start=\"171\" data-end=\"960\"\u003eBeauty of Joseon’s Calming Serum: Green Tea + Panthenol is a gentle, skin-soothing serum designed to comfort irritation, strengthen the skin barrier, and restore balance to sensitive or stressed skin. This renewed formula features an impressive blend of EWG Green Grade ingredients, including 50% green tea leaf water, rich in antioxidants to calm inflammation and protect the skin from environmental stress. It also contains 30% mugwort extract, a beloved Korean herbal ingredient known for its purifying and anti-inflammatory benefits, helping reduce redness and sensitivity. To complete the calming trio, 5% panthenol (pro-vitamin B5) provides deep hydration while reinforcing the moisture barrier, keeping the skin soft, resilient, and protected from moisture loss.\u003c\/p\u003e\n\u003cp data-start=\"962\" data-end=\"1570\"\u003eThe serum delivers additional brightening and anti-aging effects thanks to the antioxidant power of green tea and the skin-repairing benefits of panthenol, promoting a clearer, healthier, and more youthful-looking complexion over time. Its lightweight, fast-absorbing texture makes it perfect for layering, and its natural yellowish-green color, derived entirely from its botanical ingredients, reflects its clean, non-irritating formula with no artificial colorants. Ideal for sensitive, damaged, or easily irritated skin, this serum offers comfort, moisture, and long-lasting calm with every application.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":43212751962365,"sku":"8809738316412","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/F53AE07E-2833-48E9-83D4-D5186633E78C.jpg?v=1658505927"},{"product_id":"ginseng-cleansing-oil","title":"Ginseng Cleansing Oil","description":"\u003cp data-start=\"175\" data-end=\"832\"\u003eBeauty of Joseon’s Ginseng Cleansing Oil is a lightweight, silky cleansing oil designed to melt away makeup, sunscreen, and pore-clogging impurities while nourishing the skin with traditional Korean herbal ingredients. Formulated with 50% soybean oil, it effortlessly dissolves buildup on the skin without disrupting its natural moisture balance, making it ideal for daily use. The addition of 0.1% ginseng seed oil provides antioxidant-rich nourishment and helps protect the skin from external aggressors. This ingredient also gives the cleanser its signature subtle, earthy ginseng aroma, offering a calming, spa-like cleansing experience.\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"1217\"\u003eAs the oil glides smoothly across the face, it breaks down debris trapped in the pores while conditioning and softening the skin for a smooth, refreshed finish. Despite its nourishing properties, the formula remains light and runny, rinsing off cleanly without leaving a greasy residue. The result is deeply cleansed yet comfortably hydrated skin that feels balanced and revitalized.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1442\"\u003ePerfect as the first step in your routine, the Ginseng Cleansing Oil blends gentle cleansing with the comforting benefits of traditional Korean botanicals for a relaxing and effective start (or end) to your skincare ritual.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"210ml","offer_id":43406232092925,"sku":"8809738315866","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/037B6CE6-122A-4D27-A7EA-E037DB971E56.webp?v=1664269866"},{"product_id":"green-plum-refreshing-cleanser","title":"Green Plum Refreshing Cleanser","description":"\u003cp data-start=\"156\" data-end=\"674\"\u003eBeauty of Joseon’s Green Plum Refreshing Cleanser is a mild, pH-balanced gel cleanser designed to purify the skin while maintaining hydration and comfort. Infused with plum water and mung bean seed extract, this formula offers natural exfoliating benefits that help remove dead skin cells, excess sebum, and impurities without irritating or over-cleansing the skin. These traditional Korean ingredients work together to brighten and revitalize the complexion, leaving it feeling clean, soft, and refreshed.\u003c\/p\u003e\n\u003cp data-start=\"676\" data-end=\"1234\"\u003eThe lightweight gel texture creates a smooth, hydrating lather that rinses away easily, making it ideal for all skin types, especially those prone to sensitivity or dehydration. Because of its low pH, the cleanser supports a healthy skin barrier and helps maintain the skin’s natural oil–water balance, preventing tightness or dryness after washing. Hypoallergenic and crafted with gentle, naturally derived botanicals, the Green Plum Refreshing Cleanser provides a soothing yet effective everyday cleanse that boosts skin clarity and overall skin health.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"100ml","offer_id":43406276985085,"sku":"8809738314678","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/3FD9176E-E469-482D-86D7-BD6C7E3C5954.webp?v=1664270317"},{"product_id":"radiance-cleansing-balm","title":"Radiance Cleansing Balm","description":"\u003cp data-start=\"154\" data-end=\"743\"\u003eBeauty of Joseon’s Radiance Cleansing Balm has been renewed with an upgraded formula and improved packaging to provide an even more luxurious cleansing experience. This sherbet-textured balm melts effortlessly upon contact with the skin, dissolving all traces of makeup, sunscreen, and daily impurities without stinging the eyes or leaving behind a greasy film. Infused with rice bran water and grain extracts, the balm not only cleanses but also delivers deep nourishment, helping to maintain moisture levels and prevent dryness while promoting a brighter, clearer complexion.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"1228\"\u003eThe updated formula is free from PEG, polyethylene, sulfates, phenoxyethanol, artificial fragrances, artificial colorants, and essential oils, making it suitable for sensitive skin. The improved packaging helps keep the product stable and hygienic by preventing texture changes caused by moisture exposure. With its smooth melt and gentle finish, the Radiance Cleansing Balm leaves skin soft, hydrated, and beautifully refreshed, making it an ideal first step in any skincare routine.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"1228\"\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"100ml","offer_id":43406658109693,"sku":"8809606851663","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/82A2CC58-03B2-4101-892F-53763B7AA085.webp?v=1664273225"},{"product_id":"revive-eye-serum-ginseng-retinal","title":"Revive Eye Serum: Ginseng + Retinal","description":"\u003cp data-start=\"175\" data-end=\"805\"\u003eBeauty of Joseon’s Revive Eye Serum: Ginseng + Retinal is a targeted, nourishing treatment designed to improve the appearance of fine lines and wrinkles around the delicate eye area. Formulated with 10% ginseng root extract, this serum delivers deep hydration and a surge of antioxidant-rich saponins that help revitalize tired skin and maintain long-lasting moisture. To support firmness and elasticity, the serum contains 2% retinal liposome, a stabilized, gentler form of vitamin A that absorbs effectively into the skin and encourages cell turnover, providing powerful wrinkle-care benefits with reduced irritation.\u003c\/p\u003e\n\u003cp data-start=\"807\" data-end=\"1294\"\u003eThe silky, nourishing texture glides smoothly across the skin and absorbs quickly without stickiness, making it suitable for both morning and nighttime use. Its gentle formula is designed to strengthen the thin, sensitive eye area while enhancing radiance and preventing dryness. With consistent use, the Revive Eye Serum helps the eye contour appear smoother, firmer, and more youthful, pairing traditional Korean herbal care with modern retinal technology for visible, elegant results.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":43406756872445,"sku":"8809738316146","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/1FBB1E27-9C97-4592-97F0-A287FE37E59B.webp?v=1664274017"},{"product_id":"green-plum-refreshing-toner-aha-bha","title":"Green Plum Refreshing Toner: AHA + BHA","description":"\u003cp data-start=\"179\" data-end=\"736\"\u003eBeauty of Joseon’s Green Plum Refreshing Toner: AHA + BHA is a mild yet effective daily exfoliating toner designed to smooth, clarify, and brighten the complexion. Formulated with 25% green plum water, this toner delivers fresh hydration while helping to naturally soften dead skin cells. It contains 2% glycolic acid (AHA) and 0.5% salicylic acid (BHA), which work together to gently exfoliate the surface of the skin and clear impurities from deep within the pores, improving texture, preventing breakouts, and enhancing overall radiance.\u003c\/p\u003e\n\u003cp data-start=\"738\" data-end=\"1211\"\u003eTo balance the exfoliating power, the toner is enriched with rice bran water and honey extract, which keep the skin soft, plump, and moisturized. In addition, 2% mung bean extract and portulaca oleracea extract help soothe irritation, regulate excess sebum, and refine the appearance of pores for a smoother, more even complexion. The refreshing formula absorbs quickly and prepares the skin to better receive the following steps of your skincare routine.\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1425\"\u003eAs the renewed version of the Green Plum AHA Bubble Toner, this upgraded formula offers gentle exfoliation suitable for daily use, even for sensitive skin, leaving the skin hydrated, clarified, and visibly refined.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":43670660120829,"sku":"8809473195655","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/13B9B964-39EB-4D02-94FF-0445E545683F.png?v=1672248375"},{"product_id":"red-bean-refreshing-pore-mask","title":"Red Bean Refreshing Pore Mask","description":"\u003cp data-start=\"160\" data-end=\"655\"\u003eBeauty of Joseon’s Red Bean Refreshing Pore Mask is a gentle yet effective wash-off clay mask designed to purify pores, refine texture, and restore clarity to the skin. Formulated with 30% Haenam red bean extract, rich in natural saponins, this mask helps absorb excess sebum, remove impurities, and lightly exfoliate the skin for a smoother, more refined complexion. Finely milled red bean powder enhances this exfoliating effect, helping lift away dead skin cells without irritation.\u003c\/p\u003e\n\u003cp data-start=\"657\" data-end=\"1013\"\u003eTo support deep cleansing, the mask contains kaolin clay, a soft, mineral-rich clay that helps draw out dirt from pores while maintaining moisture balance. Unlike traditional clay masks that can feel tight or overly drying, this formula has a moisturizing soft-clay texture that absorbs oil yet leaves the skin comfortable, hydrated, and refreshed.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1262\"\u003eAntioxidant-rich pear and strawberry fruit extracts help protect the skin from free radical damage, promoting a brighter, healthier complexion over time. The mask also provides a refreshing cooling sensation that calms the skin as it purifies.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1478\"\u003eFree from artificial fragrances and essential oils, the Red Bean Refreshing Pore Mask is suitable for sensitive skin and ideal for those seeking clearer pores, smoother texture, and a clean-but-not-stripped finish.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":43670822682877,"sku":"8809738316986","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/products\/5ACC2547-F356-4EC9-B75E-F64CE15A203B.png?v=1672253026"},{"product_id":"light-on-serum-centella-vita-c","title":"Light On Serum Centella + Vita C","description":"\u003cp data-start=\"150\" data-end=\"577\"\u003eBeauty of Joseon's Light On Serum: Centella + Vita C is a gentle yet effective brightening serum designed to restore skin’s natural luminosity while targeting hyperpigmentation and uneven skin tone. Formulated with\u003cstrong\u003e \u003c\/strong\u003e10% 3-O-ethyl ascorbic acid, a highly stable and low-irritation vitamin C derivative, this serum helps brighten the complexion, fade dark spots, and improve overall skin clarity without causing sensitivity.\u003c\/p\u003e\n\u003cp data-start=\"579\" data-end=\"952\"\u003eTo balance the brightening effects of vitamin C, the formula is enriched with an impressive 68% Centella Asiatica extract, known for its soothing, calming, and skin-repairing properties. Centella helps protect the skin from daily irritation and external aggressors while delivering intensive hydration, making this serum suitable even for sensitive or compromised skin.\u003c\/p\u003e\n\u003cp data-start=\"954\" data-end=\"1196\"\u003eThe lightweight, fast-absorbing texture glides effortlessly onto the skin without greasiness or stickiness, leaving the skin feeling fresh, hydrated, and comfortable. With regular use, the skin appears brighter, calmer, and more evenly toned.\u003c\/p\u003e\n\u003cp data-start=\"1198\" data-end=\"1580\"\u003eTo preserve the potency of its active ingredients, the serum is housed in an airless pump container that protects the formula from light and air exposure, ensuring optimal stability and effectiveness with every use. The Beauty of Joseon Light On Serum is an ideal choice for those seeking a gentle vitamin C solution that delivers visible results while maintaining skin comfort.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47165065265488,"sku":"8809875906477","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/IMG_4414.jpg?v=1693914596"},{"product_id":"glow-replenishing-rice-milk","title":"Glow Replenishing Rice Milk","description":"\u003cp data-start=\"0\" data-end=\"645\"\u003eBeauty of Joseon's Glow Replenishing Rice Milk is a nourishing yet lightweight milk toner designed to deeply hydrate, balance excess oil, and leave the skin looking plump, smooth, and naturally radiant. Infused with rice extractand rice-derived amino acids, this toner delivers rich nutrients that help combat dryness, strengthen the skin’s moisture barrier, and enhance the skin’s natural glow. Rice has long been a beloved ingredient in Korean skincare for its soothing and brightening benefits, and in this formula it works to support a softer, healthier-looking complexion while helping prevent dehydration throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"647\" data-end=\"1172\"\u003eWhat makes this toner especially unique is its dual-layer formula, featuring a moisturizing layer to replenish hydration and a sebum-controlling powder layer that absorbs excess oil and helps purify pores. This balancing approach makes it a great option not only for dry skin, but also for combination or oily skin types that still need hydration without heaviness. By controlling shine and reducing buildup, it offers extra pore care, particularly helpful for skin that’s prone to redness, congestion, or breakouts.\u003c\/p\u003e\n\u003cp data-start=\"1174\" data-end=\"1655\"\u003eDespite its milky appearance, the texture is light, refreshing, and fast-absorbing, allowing it to penetrate deeply without leaving any greasy or sticky residue. It layers beautifully under serums and creams and works well in both morning and evening routines. Gentle and comfortable on the skin, the Glow Replenishing Rice Milk is suitable for all skin types, including sensitive skin, and can be used year-round to keep the complexion balanced, calm, and visibly glowing.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48824879579472,"sku":"8809968130239","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/72.png?v=1721138504"},{"product_id":"ground-rice-and-honey-glow-mask","title":"Ground Rice and Honey Glow Mask","description":"\u003cp data-start=\"0\" data-end=\"543\"\u003eBeauty of Joseon's Ground Rice and Honey Glow Mask is an all-in-one wash-off mask designed to leave the skin looking plump, smooth, and naturally radiant in just one step. Combining gentle exfoliation, deep hydration, and pore care, this multi-benefit mask is ideal for skin that feels dull, rough, or congested. It contains kaolin clay, which helps absorb excess sebum, purify pores, and reduce the look of shine, making it especially helpful for combination and oily skin types, or anyone dealing with clogged pores and buildup.\u003c\/p\u003e\n\u003cp data-start=\"545\" data-end=\"1290\"\u003eTo smooth and brighten without harshness, the formula is enriched with rice hull powder, which provides mild physical exfoliation to lift away dead skin cells and impurities while improving overall texture. At the same time, 5% honeydelivers rich moisture and soothing care, helping calm inflammation and reduce dryness so the skin feels soft and comfortable after rinsing. The mask also includes upcycled makgeolli lees (a traditional rice ferment byproduct), known for its nutrient-rich properties that help support glow, elasticity, and a more youthful-looking complexion. This thoughtful blend of ingredients helps refine and brighten the skin while maintaining hydration, so you get a clearer, smoother finish without tightness.\u003c\/p\u003e\n\u003cp data-start=\"1292\" data-end=\"1748\"\u003eDespite its exfoliating and purifying benefits, the mask is designed to be gentle, offering effective results with minimal irritation. After cleansing, apply an even layer to the face, leave it on for a few minutes, and rinse off to reveal skin that looks refreshed, clearer, and more luminous. With consistent use, the Beauty of Joseon Ground Rice and Honey Glow Mask helps improve texture, enhance radiance, and support that healthy, “honey-glow” finish.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48824883544400,"sku":"8809968130246","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/73.png?v=1721138505"},{"product_id":"relief-sun-aqua-fresh-rice-b5","title":"Relief Sun Aqua-fresh : Rice + B5","description":"\u003cp data-start=\"0\" data-end=\"520\"\u003eBeauty of Joseon's Relief Sun Aqua-fresh Rice + B5 is an extra-hydrating take on the brand’s cult-favorite sunscreen, created to deliver high UV protection with a lightweight, refreshing feel. This chemical sunscreen offers broad-spectrum SPF 50+ PA++++ coverage to protect the skin from UVA and UVB damage while remaining comfortable for everyday wear. With its fluid, fast-absorbing texture, it applies smoothly without leaving a white cast, heaviness, or sticky residue, making it an easy go-to sunscreen for daily use.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"1198\"\u003eFormulated with 30% rice seed water, this sunscreen gently nourishes and supports a healthy-looking, plump complexion, helping the skin look fresh and balanced throughout the day. Rice is known for its skin-conditioning benefits, and in this formula it helps maintain softness and radiance while keeping the finish light and breathable. To soothe and strengthen, the sunscreen is enriched with panthenol (Vitamin B5), which supports the skin’s moisture barrier and provides an instant calming effect, especially when the skin feels dry or irritated from sun exposure. Colloidal oatmeal adds an extra layer of comfort by helping calm sensitivity and reduce the look of redness.\u003c\/p\u003e\n\u003cp data-start=\"1200\" data-end=\"1685\"\u003eDespite its hydrating benefits, Relief Sun Aqua-fresh stays weightless on the skin and layers beautifully under makeup, making it ideal for morning routines and reapplication during the day. It is suitable for all skin types, and is especially loved by oily to combination skin types who want a sunscreen that feels light but still delivers lasting hydration and soothing care. With consistent use, skin looks protected, comfortable, and naturally dewy with a clean, refreshing finish.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49226496442704,"sku":"8809968130277","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/K-Beauty_Store_Giftcard-106.png?v=1727263108"},{"product_id":"revive-under-eye-patch-ginseng-retinal","title":"Revive Under Eye Patch Ginseng + Retinal","description":"\u003cp data-start=\"0\" data-end=\"488\"\u003eBeauty of Joseon’s Revive Under Eye Patch Ginseng + Retinal is a revitalizing eye treatment designed to brighten dark circles, smooth fine lines, and restore elasticity to the delicate under-eye area. These hydrogel patches are infused with nourishing and anti-aging ingredients that work together to hydrate and rejuvenate tired-looking eyes. During wear, the patches display a subtle pearlescent shimmer, giving the under-eye area an instantly luminous and refreshed appearance.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"981\"\u003eAt the core of the formula is ginseng extract, a traditional Korean hanbang ingredient prized for its revitalizing and antioxidant properties. Ginseng helps improve skin elasticity, enhance circulation, and deliver nutrients to the skin, making the under-eye area look firmer and more energized. Paired with retinal, a powerful vitamin A derivative, the patches support skin renewal and help reduce the appearance of wrinkles and fine lines more effectively than traditional retinol.\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1255\"\u003eTo further boost hydration and elasticity, the formula is enriched with collagen and peptides, which help improve skin firmness and smoothness. These ingredients work together to replenish moisture, plump the skin, and maintain a youthful, supple look around the eyes.\u003c\/p\u003e\n\u003cp data-start=\"1257\" data-end=\"1526\"\u003eThe patches also contain bakuchiol, a plant-derived ingredient often considered a gentle alternative to retinol. Bakuchiol supports skin renewal and elasticity while helping to soothe the skin, making the formula suitable for delicate areas that require extra care.\u003c\/p\u003e\n\u003cp data-start=\"1528\" data-end=\"1840\"\u003eEach patch is made from a soft hydrogel material that adheres closely to the contours of the face, ensuring optimal contact and effective delivery of active ingredients. The flexible design allows the patches to fit comfortably even on curved areas under the eyes, helping the ingredients absorb efficiently.\u003c\/p\u003e\n\u003cp data-start=\"1842\" data-end=\"2033\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith regular use, Beauty of Joseon’s Revive Under Eye Patch helps reduce the look of dark circles, smooth fine lines, and deliver lasting hydration for brighter, healthier-looking under-eyes.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52452430741840,"sku":"8809968132516","price":22.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/16._Product_afbeeldingen_vierkant-76.png?v=1765884422"},{"product_id":"revive-firming-moisturizer","title":"Revive Firming Moisturizer","description":"\u003cp data-start=\"0\" data-end=\"243\"\u003eBeauty of Joseon’s Revive Firming Moisturizer is a nourishing anti-aging cream inspired by traditional hanbang skincare, designed to improve elasticity, strengthen the skin barrier and deliver deep hydration for a smooth, plump complexion.\u003c\/p\u003e\n\u003cp data-start=\"245\" data-end=\"573\"\u003eAt the core of the formula is fermented retinol, which helps boost skin elasticity and reduce the appearance of fine lines and wrinkles while remaining gentle on the skin. This works in synergy with Ginseng Ceramide™, which strengthens the skin barrier and helps prevent moisture loss for healthier, more resilient skin.\u003c\/p\u003e\n\u003cp data-start=\"575\" data-end=\"806\"\u003eThe cream is enriched with camellia japonica seed oil, macadamia seed oil and palm kernel oil, which provide rich nourishment and hydration. These emollients help soften dry, flaky or damaged skin, leaving it smooth and supple.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"990\"\u003eIts barrier-supporting formula helps protect the skin from external stressors while maintaining optimal moisture levels, making it especially beneficial for dry or weakened skin.\u003c\/p\u003e\n\u003cp data-start=\"992\" data-end=\"1203\"\u003eDespite its nourishing properties, the moisturizer features a lightweight gel-cream texture that absorbs quickly into the skin without leaving a sticky residue, making it suitable for both day and night use.\u003c\/p\u003e\n\u003cp data-start=\"1205\" data-end=\"1370\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith regular use, Beauty of Joseon Revive Firming Moisturizer helps firm, hydrate and smooth the skin, leaving it visibly more elastic, radiant and youthful-looking.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52830226907472,"sku":"8809968133193","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/16._Product_afbeeldingen_vierkant-246.png?v=1774017046"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/collections\/C8B5F630-ED4B-49D0-9FF9-F7B0220AB433.png?v=1670591802","url":"https:\/\/kbeautystore.nl\/en\/collections\/beauty-of-joseon.oembed","provider":"K-Beauty Store","version":"1.0","type":"link"}