{"title":"Etude House","description":"\u003cp data-start=\"0\" data-end=\"348\"\u003eEtude House is a globally celebrated South Korean beauty and cosmetics brand known for its playful identity, charming packaging and accessible approach to beauty. Built around the idea that makeup should be fun and expressive, the brand encourages everyone to see beauty as an exciting and creative playground.\u003c\/p\u003e\n\u003cp data-start=\"350\" data-end=\"625\"\u003eAt the core of Etude House’s philosophy is the belief that beauty should be enjoyable, approachable and full of self-expression. The brand combines trendy colors, youthful aesthetics and easy-to-use products to help users experiment confidently with different looks and styles.\u003c\/p\u003e\n\u003cp data-start=\"627\" data-end=\"878\"\u003eEtude House is especially recognized for its cute and whimsical packaging, inspired by feminine and playful themes that have become iconic within K-beauty culture. This signature style reflects the brand’s cheerful and imaginative approach to cosmetics.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1159\"\u003eThe brand offers a wide range of makeup, skincare and body care products, including lip tints, eye palettes, cushions, cleansers and moisturizers. Its products are designed to deliver both performance and comfort while remaining affordable and accessible to a broad audience.\u003c\/p\u003e\n\u003cp data-start=\"1161\" data-end=\"1328\"\u003eEtude House frequently draws inspiration from Korean beauty trends and pop culture, creating products that help users achieve fresh, youthful and trendy looks with ease.\u003c\/p\u003e\n\u003cp data-start=\"1330\" data-end=\"1565\"\u003eIn addition to its makeup collections, the brand also focuses on skin-friendly formulations, offering skincare products that help hydrate, soothe and maintain healthy-looking skin as the foundation for beautiful makeup application.\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1737\"\u003eWith its combination of creative design, trend-driven innovation and affordable pricing, Etude House has built a strong global fanbase among beauty enthusiasts of all ages.\u003c\/p\u003e","products":[{"product_id":"etude-house-soon-jung-ph-5-5-foam-cleanser","title":"Soon Jung pH 5.5 Foam Cleanser","description":"\u003cp data-start=\"187\" data-end=\"716\"\u003eEtude House’s Soon Jung pH 5.5 Foam Cleanser is a gentle, hypoallergenic cleanser designed to respect the skin’s natural acidity while providing an effective yet soothing cleanse. Formulated at a skin-friendly pH of 5.5, it helps maintain a healthy moisture barrier, preventing the tight, squeaky feeling often caused by harsher cleansers. Its soft, creamy lather removes dirt, excess oil, fine dust, and sunscreen residue without stripping or irritating the skin, making it ideal for daily use, even multiple times a day.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"1176\"\u003eThe cleanser is enriched with panthenol (pro-vitamin B5), which deeply hydrates and helps the skin retain moisture, while madecassoside, a key compound derived from Centella asiatica, calms redness, repairs weakened skin, and supports barrier recovery. Together, these soothing ingredients make the cleanser especially suitable for stressed, damaged, or sensitive skin conditions, such as after sun exposure, over-exfoliation, or during acne flare-ups.\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1608\"\u003eThe Soon Jung line is known for its minimalist, irritation-free philosophy, and this cleanser is no exception: it is free from eight potentially irritating or controversial ingredients including parabens, artificial fragrances, artificial colorants, mineral oil, and surfactants like PEG. It has also passed skin irritation tests, ensuring a gentle but reliable cleansing experience for even the most sensitive skin types.\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"1853\"\u003eOverall, this cleanser delivers a comforting, hydrating wash that leaves the skin feeling soft, balanced, and ready for the rest of your routine, perfect for anyone who wants a mild yet effective cleanse with proven barrier-supporting benefits.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"150ml","offer_id":43232744767741,"sku":"8809820696637","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/Ontwerpzondertitel-105.png?v=1699289929"},{"product_id":"soon-jung-2x-barrier-intensive-cream","title":"Soon Jung 2x Barrier Intensive Cream","description":"\u003cp data-start=\"167\" data-end=\"839\"\u003eEtude House’s Soon Jung 2x Barrier Intensive Cream is a richly hydrating, barrier-strengthening moisturizer designed to calm and restore even the most sensitive or stressed skin. Formulated with a soothing blend of panthenol (pro-vitamin B5) to deeply hydrate and replenish moisture, and madecassoside, a powerful calming ingredient from Centella asiatica, to help repair irritation and support skin recovery, this cream brings balance and relief to compromised skin. Sunflower seed oil and shea butter provide additional nourishment, helping to restore the skin’s natural oil–water balance while softening dryness and reinforcing the moisture barrier.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"1490\"\u003eWith its low-pH formulation and clean ingredient list, free from fragrance, artificial colorants, parabens, and other common irritants, this cream is ideal for sensitive, reactive, or damaged skin. It comforts the skin while strengthening its resilience against environmental stressors, over-exfoliation, and dryness. The texture is rich yet non-greasy, absorbing smoothly to leave the skin feeling supple, soothed, and protected throughout the day. Perfect for anyone experiencing sensitivity, irritation, or a weakened skin barrier, Soon Jung 2x Barrier Intensive Cream offers long-lasting hydration and restorative care in one gentle formula.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"60ml","offer_id":43323391049981,"sku":"8809820688618","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/Ontwerpzondertitel-107.png?v=1699289913"},{"product_id":"soon-jung-ph-6-5-whip-cleanser","title":"Soon Jung pH 6.5 Whip Cleanser","description":"\u003cp data-start=\"169\" data-end=\"707\"\u003eEtude House’s Soon Jung pH 6.5 Whip Cleanser is a soft, whipped-foam cleanser designed to gently purify the skin while preserving its natural balance. Formulated with 98% naturally derived ingredients, this low-irritation cleanser creates a rich, creamy lather that effectively removes impurities, excess oil, and buildup without stripping or aggravating the skin. The mildly acidic pH 6.5 formula helps maintain the skin’s moisture barrier, making it especially suitable for sensitive, damaged, or easily reactive skin types.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"1151\"\u003eTo soothe and comfort the complexion, the cleanser is infused with panthenol (pro-vitamin B5), which hydrates and supports barrier recovery, and madecassoside, a calming compound derived from Centella asiatica known for reducing redness and irritation. Free from fragrance, artificial coloring, parabens, and other common irritants, the formula uses EWG Green Grade ingredients, ensuring a clean and gentle cleansing experience.\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"1324\"\u003eWith regular use, the Soon Jung pH 6.5 Whip Cleanser leaves the skin soft, refreshed, and balanced, making it a reliable everyday cleanser for even the most sensitive skin.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":43676669608189,"sku":"8809820696538","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0628\/2749\/files\/Ontwerpzondertitel-106.png?v=1699289944"}],"url":"https:\/\/kbeautystore.nl\/en\/collections\/etude-house.oembed","provider":"K-Beauty Store","version":"1.0","type":"link"}