Innisfree is one of South Korea’s most iconic beauty brands, founded in 2000 by Amorepacific and inspired by the harmony between nature and science. Named after W. B. Yeats’ poem “The Lake Isle of Innisfree,” the brand embraces a philosophy centered on natural beauty, sustainability and healthy skincare, creating products that help consumers care for their skin while respecting the environment.

At the core of Innisfree’s identity is its deep connection to Jeju Island, a volcanic island off the coast of Korea known for its rich natural resources and pristine environment. The brand is renowned for incorporating sustainably sourced ingredients from Jeju, including green tea, volcanic clusters, orchid, cherry blossom and various botanical extracts, into its skincare formulations.

Innisfree combines the power of these natural ingredients with modern skincare research and innovation, developing products that address a wide range of concerns such as hydration, brightening, pore care, soothing and anti-aging. This balance of nature and science allows the brand to create effective, skin-friendly solutions suitable for everyday use.

The brand is particularly famous for its Green Tea line, which utilizes nutrient-rich Jeju green tea to provide deep hydration and antioxidant care, as well as its Volcanic line, designed to help purify pores and control excess sebum. These collections have become some of the most recognizable and best-selling products in K-beauty.

Innisfree is also committed to sustainability and eco-conscious practices, incorporating environmentally responsible initiatives such as recyclable packaging, responsible sourcing and efforts to reduce its environmental footprint.

Offering a comprehensive range of skincare, makeup and body care products, Innisfree appeals to consumers seeking effective, accessible beauty solutions inspired by nature.

Overall, Innisfree stands out as a brand that blends the purity of Jeju Island’s natural ingredients with advanced skincare technology, helping users achieve healthy, balanced and radiant skin through environmentally conscious and nature-powered beauty.