Laneige is a globally renowned South Korean beauty brand launched by Amorepacific in 1994, celebrated for its expertise in hydration-focused skincare and makeup. Inspired by the French word “la neige,” meaning “snow,” the brand embodies the purity and freshness of water, placing moisture science at the heart of every product it creates.

At the core of Laneige’s philosophy is the belief that well-hydrated skin is the foundation of healthy, radiant beauty. The brand combines advanced research with innovative formulations to help replenish moisture, strengthen the skin barrier and maintain optimal skin balance for a naturally luminous complexion.

Laneige is best known for its proprietary Water Science™ technology, an advanced hydration system developed through years of research into moisture retention and skin barrier health. This technology helps deliver deep, long-lasting hydration while improving the skin’s ability to retain moisture and defend against environmental stressors.

The brand offers a wide range of skincare and makeup products, including moisturizers, serums, sleeping masks, lip care and complexion products. Many of its products have achieved cult status worldwide, particularly the iconic Water Sleeping Mask and Lip Sleeping Mask, which are loved for their intensive moisturizing and skin-softening benefits.

Laneige focuses on addressing concerns such as dehydration, dullness, uneven texture and weakened skin barriers, helping users achieve smoother, plumper and more radiant-looking skin through lightweight yet highly effective formulations.

With its combination of scientific innovation, hydration expertise and elegant product design, Laneige has become one of the most influential and recognizable brands in the global K-beauty industry.

Overall, Laneige stands out as a brand that blends advanced moisture science with modern skincare innovation, helping users achieve healthy, hydrated and glowing skin through its signature water-focused approach to beauty.